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HomeCorporate BrandBrand LicensingJawa bikes to return to India, courtesy Anand Mahindra

Jawa bikes to return to India, courtesy Anand Mahindra

Anand Mahindra has confirmed the return of Jawa bikes to India via microblogging site Twitter.

Anand Mahindra has tweeted about the ‘imminent resurrection’ of the Jawa Motorcycles in the Indian market. Although the image used for the tweet is of a 2002 Yamaha YZF-R1. However, with the latest tweet, Mahindra hinted that the bikes will be introduced in India in the near future.

The top honcho confirmed this development when a Twitter user asked him about the official debut.

Over the last few months, Anand Mahindra has been dropping hints on the debut of this legendary brand on social media sites, without revealing major information about the upcoming products.

According to media reports, the production of Jawa motorcycles is likely to begin this month at the company’s Pithampur plant.

In 2016, Financial Express reported that Mahindra’s subsidiary, Classic Legends Private Limited (CIPL), signed a brand licensing agreement with Jawa. The agreement allows the company to sell Jawa bikes in specific Asian markets, including India.

No specifications of the Jawa bike coming to India have been revealed yet. However, media reports suggest the bike will have a 300cc engine that currently powers the Mojo.

The brand will try to build on its retro image and will take on Royal Enfield, its original rival in the 80s.


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