Ironman has developed a new brand to extend the brand to a wider audience – ‘Ironsport’. The company, owned by Wanda Sports Holdings, plans to license Ironsport to best-in-class partners from apparel to healthy food alternatives and beyond.
“Ironsport is about discovering your best self. We are looking forward to the new product offerings that will be born from a culture of endurance sport but are designed for everyday performance,” said Nathalie Wolderling Bishman, senior director of global licensing at Ironman.
The company is working with Graj + Gustavsen (G+G), a branding and licensing agency, to create the new brand, which will henceforth, serve as the exclusive licensing agency for the brand in the United States and Canada.
“As we continue to expand our brands globally and across product categories, the G+G team is helping us create new and innovative ways to bring our unique philosophy to consumers across all athletic levels. They are known for their out-of-the-box thinking, strategic partnerships, and tremendous creative capabilities and we look forward to what we can do collectively to bring this new brand to life,” Bishman further stated.
Timex Ironman watch was launched in 1986. Currently, Ironman is the 72nd largest licenser in the world as reported by Global License Magazine
