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Imperial War Museums ties up with SmartFox

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Imperial War Museums (IWM) has joined hands with SmartFox, a Koch Media company, for the development of new construction sets.

IMW will display the finished products during BLE next month, plus hold a seminar on day one of the show focusing on toys and games licensing will also be held by the museum.Guest speakers will include SmartFox and IWM’s US licensing agent, Spotlight Licensing.

The new collection has been inspired by five of IWM’s most iconic objects, with the sets featuring Second World War Navy ship HMS Belfast, the Lancaster Bomber, Sherman Tank, Willys MB Jeep and the Hawker Hurricane.

“We are thrilled to be exhibiting the finished range of IWM construction sets at BLE and anticipate the start of something very exciting as we continue our work with IWM,” said John Cronin, sales director at Koch Media.

Each package will feature archival images of the vehicles, as well as informative descriptions for young fans to learn about.

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