Imperial War Museums has tied up with Bradford Exchange for a range of consumer products inspired by the collections of the Museum.
Under the terms of the agreement, Bradford Exchange will bring a variety of gifts and collectible products to consumers in the U.S., Canada, U.K. and Eire.
Spotlight Licensing and Brand Management, IWM’s North American agency, brokered the deal.
“The Bradford Exchange’s well-earned reputation for artistry and innovation makes them an ideal licensee for IWM,” said Carole Postal, president, Spotlight Licensing. “We look forward seeing Bradford gifts and collectibles representing the kind of quality, craftsmanship, and authenticity which civilian and military collectors alike can appreciate,” she added.
