IMG has been appointed by FCA US LLC as the exclusive global licensing representative for its Jeep, Dodge, Ram and Chrysler brands in a multi-year deal.
This new partnership will see IMG grow the four brands’ global presence through a range of licensed categories including apparel, accessories, gaming, outdoor gear and equipment, toys and experiences.
The collaboration also includes management of the Jeep, Dodge, Ram and Chrysler brands’ existing licensed product programs in North America, Europe, Latin America and Asia, with a focus on expanding product offerings and sales in department, specialty and online stores.
Bruno Maglione, President of Licensing, IMG, commented: “All four of these brands undoubtedly share rich heritage, global popularity and best-in-class expertise. Each brand has its own unique identity and characteristics, which we look forward to extending into a diverse range of quality products across multiple new categories and markets.”
IMG will take a region-by-region approach to developing and extending each of the four brands’ licensing programs. A transnational team led from IMG’s offices in North America will develop and manage extensive licensing programs for each brand.
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media.
