Betting big on the shoulder of the magnum opus Baahubali, the ICICI bank has joined hands with the Arka Mediaworks to introduce customized Baahubali debit cards for the ardent admirers of the film.
As part of the ‘Expressions debit cards’, the collection includes eight samples including the scenes from movie as well as design elements.
The news was shared at social media platform by the official social media handle of the bank.
The post reads, “Love #Baahubali 2? Choose your favourite #Baahubali design & personalise it on your ICICI Bank Expressions Debit card.”
However, this is not the first time that ICICI has initiated such a marketing strategy. In the past, the bank has collaborated with brand owners like Disney India for Jungle Book, Captain America: Civil War, Star Wars and Beauty and the Beast, Yash Raj Films for Dilwale Dulhania Le Jayenge and Green Gold Animations for Chhota Bheem.
While the film that hit theatres after two years in the making, it became a phenomenon, while Mumbai based licensing agency Black White Orange created a full-fledged licensing program for the Baahubali franchise.
