PepsiCo has handed their fingers on the pulse of fashion for years, and now they’ve created a home for it all. TODAY, 30 October 2019, the brand is proud to announce the launch House of PepsiCo (https://www.
This next chapter for PepsiCo continues to take the brand beyond the bag and bottle and helps showcase their dedication to creativity and design while helping drive traffic and sales to their partners. The platform gives fans access to all of their licensing endeavors, from the Mountain Dew x Girl Skateboard collection and upcoming Q1 2020 Pepsi x DSquared2 capsule and even previous collaborations including designers and brands like Alexander Wang, Jeremy Scott, Puma, Burton, Bloomingdales, Colette, H & M, Liberty, Topshop, and Zara.
PepsiCo Chief Design Officer, Mauro Porcini, comments, “The creation of House of PepsiCo is another indicator of our commitment to licensing as an extension of our brands’ equity and presents an opportunity to build stronger fan bases for our core products. The platform mirrors the lifestyle that has sprung up around our and creates an added value “click-to-buy” traffic driver for our retail and licensing partners in a design-forward, seamless format.”
