Honda joins forces with Perfetti Van Melle in Thailand on a collaboration between the popular Scoopy I motorcycle and the Chupa Chups lollipop brand.
Honda Scoopy I x Chupa Chups: a lollipop on wheels!
In Thailand, Honda launches a limited edition Scoopy I Chupa Chups model with a matching helmet that combines the spirit of fun and colour of the lollipop brand with the movement and expression of the Scoopy on a scooter and helmet in a retro style with a modern twist.
The launch is supported by a strong campaign in social media with Thailand’s most popular influencers of the fashion, trend setting and entertainment scene, enjoying Scoopy I lollipop figurines and sharing the excitement of this scooter set that allows young people to move around having fun and expressing their style. The spirit of this collection is captured perfectly in the bold and vibrant patterns of the online You tube campaign. View it here: https://youtu.be/WK0WBL-L9CA