Heinz Pasta has teamed up with Hasbro’s Play-Doh brand for a new on-pack promotion. The initiative offers the chance to win one of 50 Play-Doh Playful Pies play-sets every day over an eight week period, it has been reported.Packs will be available on shelves up until December 17.
Limited edition labels on Heinz Pasta multipacks will feature the Play-Doh brand and characters.
The campaign will also be backed on the Heinz UK website, as well as on the Play-Doh and Kraft Heinz social media channels.
Craig Wilkins, marketing director at Hasbro UK & Ireland, commented: “We are thrilled to be teaming up with such an established brand as Heinz to give families the chance to enjoy both the creativity and nostalgia of two family favourites.”