After overtaking international food and beverages major PepsiCo as far as sales are concerned and after a gap of more than two decades, Haldiram has become India’s largest snack company.
In the year ended September, Haldiram finished with its sales of around Rs 4,225 crore compared to PepsiCo’s Rs 3,991 crore. Last year, Haldiram posted sales of Rs 3,262 crore while PepsiCo posted sales of Rs 3,617.
The increase in sales that Haldiram witnessed this year was because of a growing trend of people preferring packaged namkeen over Western packaged snacks like potato chips and nachos.
Also, despite being the largest in the industry as far as sales are concerned, that of Haldiram’s grew at a rate of nearly 30 per cent, beating the industry’s pace of 17 per cent by a fair distance.
