Zoom, part of the Times Television Network announced collaboration with the country’s leading online portal Myntra.
This partnership is considered as one of the biggest-ever brand associations in the television history in India.
Zoom unveiled its new avatar ‘Zoom Styled by Myntra’, making a transition from being just a TV channel to a platform agnostic entertainment destination on April 19 at 9 PM. The event was attended by Bollywood actors and actresses such as Huma Qureshi, Pulkit Sharma, Nusrat Bharucha, and Adah Sharma among others.
The channel’s revamped content bucket includes The Reunion… Jab They Met Again, E-Town News, Labelled, flagship property Planet Bollywood, Golden Suitcase, Zoom Glammies.
Elaborating on the development, Mr. M.K. Anand, Managing Director and CEO, Times Network, shares, “With an objective to beat viewer fatigue, we are innovating with content and triggering new conversations to find relevance with the changing consuming pattern of the youth. All this will be in addition to what Indian audiences expect of Zoom – a channel that offers the very best of Bollywood and Bollywood music. The refreshed brand identity will bring a wow factor with a promise to always engage with viewers, across screens making it platform agnostic.”
The new logo and packaging reflects style, vibrancy, happiness that is symbolic of the channel’s target audience.
Offering entertainment for more than a decade now, Zoom aims to reset the dial with re-energized content across all platforms and take the viewer experience to greater heights. Myntra has always been a game changer and stretched its boundaries on innovation and value creation for its consumers. Together, Zoom and Myntra will create a new chapter in the fashion space in India.
Ananth Narayanan, CEO-Myntra & Jabong, said, “As the nation’s leading destination for fashion, Myntra is constantly looking to innovate and make fashion more accessible to consumers in India. There are a few fundamental beliefs that make the Zoom partnership very exciting. One, our research shows that by 2020, 75% of the content consumed will be video content and Made for India original content will grow substantially. Secondly, fashion as a category, lends itself well to the video format, much more than any other category. With the Zoom TV association, our aim is not only to make fashion more accessible, but to make “buy it as you see it” a reality. Each show will be styled by Myntra and you can easily get similar looks on Myntra. This is a unique collaboration and we are very excited.”
Through this unique partnership, Myntra aims to make #seeittobuyit a reality, where what the consumer sees on screen can be easily accessed on Myntra.
With ‘Zoom styled by Myntra’, viewers will see fresh new faces, stylized looks and latest trends from Myntra, rising stars, the best of Bollywood and popular music.
