The world’s trusted fitness authority Gold’s Gym and fitness apparel brand Gymshark have teamed up for a line of limited-edition performance wear including men and women wear.
The partnership further establishes both Gold’s Gym’s and Gymshark’s commitment to helping people achieve their potential through fitness.
The Gymshark x Gold’s Gym collection will include men’s and women’s styles, a unique color palette and body shaping separates for fitness enthusiasts.
The line of performance wear for men and women is designed to embody Gold’s Gym’s heritage with Gymshark’s contemporary style. The collection channels the Gold’s Gym aesthetic through a unique color palette and tonal logo, with each on-trend piece designed to enhance and accentuate the body.
Commenting on the association, Craig Sherwood, senior vice president, franchise and licensing, Gold’s Gym said, “Our partnership with Gymshark is just one of the many ways Gold’s Gym continues to redefine ourselves in the fitness industry. This collaboration allows us to further engage with the growing worldwide fitness audience through innovative performance apparel.”
To celebrate the collaboration, Gymshark and Gold’s Gym will also host a pop-up event at the iconic Gold’s Gym Venice in Venice, California on May 26.
To woo customers, attendees attending the event will have a chance to purchase the collection before it goes on sale.
“We exist to create the tools that help people unlock their full, incredible potential and become the best versions of themselves,” said Gymshark founder Ben Francis. “Our worldwide audience of Generation Z fitness enthusiasts combined with Gold’s Gym’s longstanding fan base worldwide creates a natural opportunity for collaboration which promises to excite followers of both brands.”
With core values of fitness, wellness and a health-focused lifestyle, the collaboration is a natural fit for Gold’s Gym and Gymshark.
Gymshark x Gold’s Gym will launch June 1 on Gymshark.com for a limited time.
