In a deal with Nat Geo Kids that will see its animated series Secret Lab telecast all across Latin America, Genius Brands International has signed a broadcast agreement with the former.
The animated serial which follows a young prodigy and her science club had its premiere on Nat Geo Kids in all Spanish-speaking markets on July 1. Further to it, the serial will show in all Portuguese-speaking markets on September 1.
Additionally, Genius Brands has appointed Tycoon Enterprises as its pan-Latin American licensing agent for the brand with a retail programme set to bow in 2018.
On its part, Tycoon will work to develop and execute a comprehensive L&M programme based on the brand’s multimedia, cross-platform identity.
Categories will include toys, apparel, accessories, school supplies, electronics, collectibles, novelty and publishing.
The agreements are being signed as Genius Brands continues to expand the property’s global reach.
Here, it is important to note that Singapore’s Mediacorp television network, Hong Kong’s TVB and Indonesia’s Spacetoon have all acquired broadcasting rights of Thomas Edison’s Secret Lab after the show made its bow on 160 US public TV stations and on the Kid Genius on-demand channel.
Spiral International, a subsidiary of the Ecetera Group, is Genius Brands’ exclusive content distribution agent in Latin America, and Wicked Cool Toys serves as global master toy licensee.
