With the appointment of the new master publishing partner for the brand, Imprint, a part of Macmillan Children’s Publishing Group, Genius Brands International, Inc. continues to build the global licensing, merchandising and retail programme for its highly-anticipated pre-school series Rainbow Rangers.
As global master publishing partner, Macmillan Children’s Publishing Group’s Imprint team will develop a wide-ranging line of books, including picture books, leveled readers, story and board books for anticipated release in 2019.
Imprint joins a growing list of earlier announced top-tier licensees including Mattel, Inc. (master toy), Bentex (master apparel), Handcraft Manufacturing (packaged underwear), Global Design Concepts (bags, backpacks), Jay Franco (bedding and bath), H.E.R. Accessories (jewellery and hair accessories) and TASTE Beauty (healthy and beauty).
The company anticipates the retail programme to begin rolling out in the U.S. in late spring 2019, continuing through back-to-school and holiday.
Currently in production on season one (52 x 11’ episodes), the CGI-animated series Rainbow Rangers is slated to premiere in fall 2018 on the #1 rated kids’ network, Nickelodeon’s Nick Jr.
“We could not be more pleased with the level of genuine enthusiasm we have received from the licensing industry for Rainbow Rangers, who recognize that we have created a truly special concept that lends itself to a robust retail program,” said Genius Brand’s SVP of Global Consumer Products Lloyd Mintz. “The brand captures the essence of preschool girls with fun mission-based adventures while promoting empowerment, diversity, inclusivity, environmental responsibility and more, and we look forward to working with Imprint and Macmillan Children’s Publishing Group and our other best-in-class licensing, retail and broadcast partners worldwide to bring the magic of the Rainbow Rangers to young fans around the world,” he added.
The Rainbow Rangers series follows the thrilling rescue-based adventures of seven 9-year-old girls who are Earth’s first responders – protecting people, animals, resources, and the natural beauty of our world.
The girls have their own distinctive personalities and superpowers, and they live in the magical land of Kaleidoscopia at the other side of the rainbow! Whenever there’s trouble for the people or animals of Earth, our seven heroines zoom into action and ride their Spectra scooters across the rainbow to save the day.
Boasting a unique and highly-accomplished team of creators from the animated motion picture world, Rainbow Rangers’ creative development and production team includes Rob Minkoff (Disney’s The Lion King director), Shane Morris (Disney’s Frozen co-writer), Tim Mansfield and New York Times’ bestselling author and Emmy-nominated writer Elise Allen (Dinosaur Train, Lion Guard, Barbie specials) who is serving as head writer and co-creator. Genius Brands’ Chairman and CEO and multiple Emmy-winning producer of more than 5,000 episodes of children’s programming Andy Heyward serves as executive producer, with legendary Disney alum Ruben Aquino creating key designs.
Aquino is responsible for the design and animation of many of Disney’s most iconic characters from award-winning films including The Lion King, “Beauty and the Beast, The Little Mermaid, Mulan and Frozen.
