Gaiam has joined forces with actress Jessica Biel to develop the brand’s first-ever collaboration that will include a capsule collection co-designed by Biel.
Sequential Brands Group, which owns the Gaiam brand, brokered the deal.
The Jessica Biel Signature Collection will feature an assortment of active wear and yoga accessories including capris, leggings, tops and jackets.
“Jessica Biel is the perfect ambassador for the Gaiam brand. She is a wife, mom, actress and activist who is passionate about health and fitness and works hard to maintain a balanced lifestyle,” said Eddie Esses, president, active, Sequential.
“Through this partnership, we have an incredible opportunity to showcase the Gaiam brand and further expand its awareness,” he added.
Gaiam’s first campaign with Biel is scheduled to debut in spring 2018, with the first products from the collection slated to hit retailers in fall 2018.
“This partnership is a great win for the Gaiam brand and further strengthens its position in the marketplace as one of the leading yoga, fitness and wellness brands,” says Karen Murray, chief executive officer, Sequential. “There are many exciting new growth opportunities underway for the brand, and by collaborating with Jessica those initiatives will be amplified in a much larger way.”
