Future Specialty Retail Limited (FSRL) the fully-owned subsidiary of Future Lifestyle Fashions (FLF) has signed a long-term license contract for the Lee Cooper brand owned by Iconix Brand Group, Inc.
The move has been taken to strengthen its fashion portfolio.
With this association, Future Specialty will now have the exclusive license to manufacture and market Lee Cooper clothing and footwear across all distribution channels in India.
Speaking about the collaboration, Rakesh Biyani, Director, Future Group said, “We are delighted to extend our decade-long association with Iconix Brand Group, Inc. Lee Cooper is one of our most popular brands, across all our markets, both in terms of demand and sales.”
With the long-term license for footwear, FSRL will extend its range to include footwear for men, women, girls and boys.
Future Lifestyle Fashions has been the exclusive licensee to manufacture and market clothing for men, women and kids since 2007.
“By extending the product offering to include footwear, Lee Cooper will continue to lead the denim lifestyle segment. Most importantly, this agreement will give us an opportunity to strengthen and enhance our share in the growing footwear market in India,” Biyani further stated.
Lee Cooper owns a diversified portfolio of strong consumer brands across categories, such as fashion, sports and home.
By bringing the entire Lee Cooper product range under one licensee, Lee Cooper will emerge to be India’s number 1 denim lifestyle brand, and is currently sold at various retail outlets including Central, fbb, Brand Factory and exclusive outlets owned by Future Group.
