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HomeMerchandise LicensingFreemantle ties up with slate of licensees that will release new products

Freemantle ties up with slate of licensees that will release new products

FremantleMedia has declared the names of a number of licensees that will release new products based on the television series American Gods.

“There has been so much excitement and anticipation for ‘American Gods’ that we wanted to offer our fan base a collection of product in celebration of the first season,” said Andrea Brent, senior vice president, licensing and franchise management, FremantleMedia North America.

“An expanded offering is currently in development and will be available in 2018 to support the recently announced second season,” he added.

First in line is Ripple Junction that has created a range of men’s and women’s graphic tees for specialty retailers in the U.S. However, select designs will also be available on Amazon.

Dark Horse Deluxe, a division of Dark Horse Comics is developing a variety of novelty and collectible products that includes a sculpted coin replica, pint glass set and shot glass set that will be available worldwide.

Secondly, Rizzoli will also launch a 2018 wall calendar that will be available this September at Barnes & Noble, Amazon, Go! Calendars among many others.

Additionally, Trends International will release a series of branded posters and bookmarks for the U.S. market.

Other worldwide licensees for the series’ consumer products programme include Chronicle Books for a behind-the-scenes hard cover book that will provide further insight into the making of season 1; Rittenhouse Archives will release a series of trading cards, both in print and digital format; Funko will launch a host of stylized figures; Titan will debut non-articulated vinyl figures; and NECA is on board for action figures, foam replicas and scalers.

Represent has also signed on for a global direct to consumer campaign that will offer fans a number of limited edition graphic tees. Additionally, the licensee will work with the series’ cast members to design tees in support of their favorite charities.

In the U.S. and Canada, Brand Access will run the official American Gods online store which is scheduled to open in June. It will initially feature limited edition, curated product bundles. These will include both products developed by brand Access as well as other officially licensed merchandise.

Finally, in Europe, Danilo Promotions is going to launch a series of calendars and journals; Pyramid Posters is developing a slate of posters, wall art, mugs and stickers; Trademark Products is on board for apparel; Brands In is also creating an apparel line and Forbidden Planet will develop and launch a collection of apparel, accessories and more.

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