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HomeKnow-HowFreaky Friday – The Craze of Adult Coloring Books and Art licensing

Freaky Friday – The Craze of Adult Coloring Books and Art licensing

Adult Coloring Book Craze is making a Splash in Licensing Industry and we tell about 5 adult coloring books you must try once!


You can never be too old to learn and explore new things. Adult coloring books are the new craze among the grown-ups. The new adult coloring books are fun, engaging and even help you relieve stress.

The publishing industry is seeing a rather new demand for the adult coloring books. The roots of the adult coloring book craze are not very deep. In 2013 Scottish-born author and illustrator Johanna Basford released Secret Garden: An Inky Treasure Hunt and Coloring Book.

“Adult coloring books is a fledgling category that came out of nowhere for the licensing community,” says Marty Brochstein, SVP Industry Relations and Information for the International Licensing Industry Merchandisers Association (LIMA). “Licenses are a way of engaging specific audience groups, – i.e. males and females as well as fans of specific genres like science fiction, fantasy, nostalgia, and more.”

We tell about 5 adult coloring books and how it will keep you hooked-

  1. Secret Gardens By Johanna Basford

Johanna Basford is the queen of Adult Coloring Books and she is the one who came up with the idea of drawing in traditional ways rather than the computer generated ways. The incredible drawings would take you to the Secret Gardens and make you feel peaceful.


  1. Bagh-e-Bahar- A Mughal Garden By Good Earth

The usage of lush details from its eclectic design directory, Good Earth takes you on a journey of discovery in Bagh-e-Bahar: A Mughal Garden. With its trademark combination of Persian, Central Asian and indigenous Indian styles, it narrates the tale of these beautiful gardens, filled with immortal quotes from the magical Sufi poet, Rumi.


  1. Animal Kingdom By Millie Marotta

This adult coloring book is The New York Time’s best coloring book which has sold more than five million copies worldwide. The intricate designs would make you feel hesitant to colour but do not stop yourself. Color it and enjoy it.


  1. Jaya: An Illustrated Retelling of the Mahabharata by Devdutt Patnaik  

You know Adult Coloring books are a phenomena when you find Devdutt Patnaiks’ coloring Books are published by Penguin India. This is a tremendous coloring journey with mythology characters; you can embark your coloring journey by filling in the illustrations.


  1. The Mindfulness Colouring Book by Emma Farrarons

The best part of this book is that you can carry this pocket sized book on your way to commute. Emma Farrarons is a French illustrator and has background of textile designs. You can surely see the influence of it in her drawings and waves.


It is time that publishers and licensors understand about this new emerging market and the growing local demand of this new category to capture the best markets. And as for adults, I would say it is time to unleash the artist in you!


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