Fossil Group and Puma SE have entered into a partnership and signed a global license agreement for the design, development and distribution of Puma watches and smartwatches through 2028.
“Puma is one of the world’s leading sports brands. We are excited to partner with them and bring our world class design and distribution capabilities to the watch collection,” said Kosta Kartsotis, chief executive officer, Fossil Group.
As per the agreement, Puma and Fossil Group will collaborate on the design and manufacturing of the branded watches and smartwatches.
The new products will be available through select department stores, specialty retailers and e-commerce channels in Fossil Group’s extensive global network.
Bjorn Gulden, CEO of Puma said, “Time makes or breaks athletes, which is why the right partner for watches and wearables is particularly critical to our brand. We are pleased to team up with Fossil Group, whose strong focus on innovation will help us make products that fit the needs of our consumers and the world’s fastest athletes.”
Since 1997, when Fossil Group involved in its first licensing partner, the company has expanded its portfolio of brands to more than 17, now including PUMA.
Currently, the portfolio includes wearables for 14 brands in more than 300 styles, distributed in 50 countries and in 21 languages.
Fossil Group is a global design, marketing, distribution and innovation company specializing in lifestyle accessories. Puma is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories for over 65 years.
The new products are scheduled to hit the market in 2019.
