Rick Clodfelter has joined NBCUniversal-owned pre-school net Sprout as senior director of content strategy and acquisitions.
Based in New York, the former Cartoon Network excecutive will identify, acquire and execute children’s entertainment programming that drives ratings and revenue for both linear and digital media platforms.
His appointment comes as Sprout continues to bolster its content lineup under the direction of Deirdre Brennan, who joined last month as GM working alongside new veeps Dea Connick Perez, Chanon Cook and Shane Lindley.
Clodfelter brings with him extensive experience working with content creators, producers and distributors.
Formerly he happened to be director of content acquisitions and co-productions for Cartoon Network and Boomerang where he acquired pre-produced series, specials, short-form product and series co-productions across platforms.
Clodfelter is also no stranger to Sprout, having served as a consultant to the net from October 2015.
