The Coca-Cola Company partnered with fashion retailer Forever 21 for an exclusive apparel collection.
The F21xCoke collection is comprised of nostalgic ‘Coca-Cola’ iconography and includes an array of men’s and women’s apparel. Featuring classic red and white Coca-Cola colors, the collection boasts the perfect ‘throwback’ pieces to kick off the Summer season.
The women’s collection offers a collection of pieces from t-shirts, crop-tops, and beach ready bikini tops and bottoms. The men’s collection comprises of international Coca-Cola logo T-shirts and checkered logo shorts and jackets.
The collection also contains socks, fanny packs and six-panel baseball caps. The products from the collection range in price from $12.90 – $42.90.
#FashionMarketing/#Collab: @Forever21 ha lanzado una colección cápsula en alianza con @CocaCola. Una decisión estratégica que une a dos #lovemarks para encantar a los #millennials. #F21xCoke ➡Link de la línea completa: https://t.co/xYJoT7VAbW pic.twitter.com/soKs1QbUj9
— Leslie Kam (@LeslieKam3) May 21, 2018
“Coca-Cola is such a loved brand that represents great taste and authenticity,” said Linda Chang, vice president, merchandising, Forever 21. “We are very excited to bring our customers a unique and fresh way to celebrate Coca-Cola this summer.”
The Coca-Cola collection is available now at stores across North America and on the official online store from May 18 onwards.
“We are thrilled to partner with Forever 21 to bring this collection to life,” said Becky Anderson, Senior Licensing Manager, North America. “The designs capture the optimism and sheer joy that surround summer, so this is the perfect match for Coca-Cola.”
Forever 21, one of the most recognized and largest independent fashion retailers in the world, launches their exclusive collection with Coca-Cola.
