Nickelodeon and Viacom Consumer Products has partnered with a raft of licensees to develop branded food and drink products across the EMEA region and Asia for the Nickelodeon’s host of properties
First, NVCP has secured a multi-territory deal with Dairy4Fun for a branded range of yogurts, milk-snacks and desserts and will feature “SpongeBob SquarePants,” “Teenage Mutant Ninja Turtles,” “Paw Patrol” and “Blaze and the Monster Machines.” The new products will launch at high-street supermarkets across Austria, Belgium, Bulgaria, Croatia, Czech Republic, Estonia, Germany, Hungary, Latvia, Lithuania, the Netherlands, Poland, Romania, Slovak Republic, Slovenia and Spain.
Vitapress has launched its first range of “Paw Patrol”-branded fizzy juice drinks. The products are now available in the U.K., Hungary, Czech Republic, Romania and Slovakia.
Meanwhile, Ustronianka has released a range of “SpongeBob SquarePants” Grapcio fruit smoothies in Poland.
Next, NVCP has expanded its partnership with Ideafruit to distribute a “SpongeBob”-branded range of apples across Malaysia and Singapore. The range will also complement the existing range of fresh product in South Africa, Angola, Botswana, Democratic Republic of the Congo, Ghana, Kenya, Lesotho, Madagascar, Malawai, Mozambique, Mauritius, Namibia, Nigeria, Swaziland, Tanzania, Zambia and Zimbabwe.
Roter has released a range of “Dora the Explorer” chewable vitamin tablets across a host of drugstores and supermarkets.
Finally, Delicia has released an assortment of chocolate sprinkles featuring “Dora the Explorer,” “Teenage Mutant Ninja Turtles” and “Paw Patrol” across Belgium and the Netherlands.
“Nickelodeon is committed to encouraging kids to eat right and make healthy food choices,” says Mark Kingston, general manager and senior vice president, consumer products EMEA, international promotions and consumer packaged goods, NVCP. “With the help of ‘SpongeBob,’ ‘Dora,’ the ‘Turtles’ and ‘Paw Patrol’ we can help make less favorable choices, including fresh fruit and vegetables, juice drinks and chewable vitamin C tablets, more kid-friendly and fun!”
