King Features has partnered with Food Business Consult Inc. to open the first official Betty Boop-themed diner in Japan.
Copyrights Asia, King’s Japanese licensing agent, brokered the deal.
The new restaurant is reminiscent of a 1950’s U.S. diner and showcases an array of branded signage and décor. The menu also features classic food items found in an American diner, as well as regionally inspired dishes such as Tex-Mex and Cajun-style cuisine. It also includes Betty Boop-decorated food items, particularly desserts.
Currently in development, the diner will also include a sales corner for Betty Boop souvenir products. Special events for various holidays are also planned.
“We’re thrilled to be partnering with FBC, who have extensive experience managing character-identified restaurants and cafes in Japan,” says Cathleen Titus, vice president, international licensing, King Features. “They have done a terrific job of capturing Betty’s combination of glamour and sassiness to communicate a genuine ’50s vibe for the diner.”
The Betty Boop Diner in Japan is now open in Tokyo.