PEZ secures new licensing deal with Bioworld
Apparel and accessories licensee Bioworld International are developing a range of clothing, bags and accessories for confectionary brand PEZ. Licensing Link Europe are building up the consumer product program for the PEZ brand across the UK and Eire with the most recent licensee, Bioworld International targeting online fashion and high street retailers, the first designs are now launched on www.boohoo.com.
Richard Radford from Bioworld International commented “We are delighted to be working with the PEZ brand and look forward to working closely with their creative team to help create a fun, vibrant, lifestyle range in keeping with the brand’s own outlook and belief”
Chris Taday, Licensing Link Europe, added, “We are extremely pleased to have signed Bioworld International as our apparel and accessories licensee for the Pez UK programme, getting off to a great start with leading online retailer Boohoo.com. PEZ is an iconic brand, from the sweet bricks to the dispensers themselves – some great key attributes to develop some outstanding new consumer products.”
Pez began life in 1927, when Eduard Haas III invented a small. rectangular mint sweet, which was followed by the distinctive comic-figure head dispensers. The PEZ Group is a globally operating enterprise based in Austria, in addition to Europe and US, the brand’s key markets are Japan and Australia. Today the company sells around 70 million dispensers and 5 billion PEZ sweets annually. PEZ has achieved pop culture status with a global network of collectors.
