Olive oil brand Filippo Berio has roped in Beanstalk to serve as its licensing agent in the U.S.
Under the terms of the agreement, Beanstalk will work to extend the brand into healthy foods, such as pasta sauces, salad dressings and kits, marinades, savory snacks, specialty olives, marinated vegetables, dips and spreads, and crackers and specialty breads.
An excited president and chief executive officer of Beanstalk, Allison Ames said, “We are thrilled to announce our relationship with Filippo Berio in the U.S. The brand’s rich tradition and leadership position in the olive oil market makes Filippo Berio an ideal partner for healthy food extensions.”
“Its core vision of helping people live their lives healthier is important to consumers today as they look for the right food choices and seek to embrace the health advantages of a Mediterranean diet. We look forward to taking the brand into new aisles at retail, and to creating new ways for consumers to enjoy the flavor of Filippo Berio,” he added.
Filippo Berio is celebrating its 150th anniversary this year.
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