Femina FLAUNT, the retail brand by Femina which is owned by Bennett, Coleman and Co. Ltd, launched their exclusive fragrance category at the India Licensing Expo 2018.
Femina FLAUNT has also signed Bollywood actress Urvashi Rautela as the brand ambassador to endorse the fragrance line in the country.
The range has been developed in association with Sterling Parfums in Dubai and is being distributed offline in India by SaiHira Distributors.
Commenting on the exclusive range, Urvashi Rautela said, “I’m ecstatic to be the face of Femina Flaunt Fragrances. The fragrance is such an intimate and personal expression and I am excited to see that that the Femina Flaunt range of fragrances are comparable to some of the best known international brands. Each fragrance in this range is so unique and wonderful, that you feel like a completely new person when you use it. And that feeling is wonderful!”
The fragrance range offers four different fragrances – Mystique, Bold, Chic and Allure and priced at Rs 1799 (Approx USD 25) for 100 ml. The content of the bottle stands out with their unique colors – Exotic green, radiant purple, sparkling gold and peachy blush.
Speaking about the exclusive range, Sandeep Dahiya, Director and Business Head, BCCL in a statement said, “Fragrances are today an ‘essential’ category for the Femina Flaunt woman. We’re confident of the Femina FLAUNT fragrance range resonating well with the consumers, given its unique packaging, competitive price point, and long-lasting fragrances.”
It will be available across Shopper’s Stop outlets, Nykaa.com and Flipkart.com, apart from other retail stores.
The Description of the Fragrances:
Mystique: A fruity, woody and musky scent with a burst of blackcurrant on the top interlaced with jasmine on a base of cedar and musk.
Bold: An aromatic spicy scent with sage, cardamom, grapefruit with a touch of iris intertwined with violet leaves, lavender and spicy cinnamon.
Chic: Lively, spirited and joyful fragrance created to look deep into and enjoy the nature.
Allure: Floral top notes open with sensual essences of jasmine, bitter orange wrapped in sweet notes of peach and magnolia blossom.
The fragrance range has been created around different moods and facets of an independent modern Indian woman.
Femina FLAUNT’s fashion range is currently available across 60 Shoppers Stop stores, in over 20 cities and its eyewear range being sold from across more than 300 retail touchpoints across India.
[…] “India is already one of our top markets in licensing and it also does very well in content,” said Rovio’s head of brand licensing Simo Hamalainen on the sidelines of India Licensing Expo. […]