M∙A∙C Cosmetics, the brand launched a classic red lipstick inspired by none other than Betty Boop and it officially launched on today, that is, Valentine’s Day, Feb. 14th.
With her doe eyes, pouty lips, hourglass figure, skimpy dresses and lacy garters, Betty Boop was one of the first popular cartoons to depict (and celebrate) the empowered, sexually liberated woman. In 2017, as women take to the streets to defend their reproductive rights, Betty’s cultural relevance has not been lost on brands.
M.A.C. Cosmetics will pay homage to Max Fleischer’s feminist creation with an online-exclusive bright red lipstick named for the iconic character. Fans based in the US will be able to get their hands on the lipstick this Tuesday for $17, while the rest of the world will have to wait until May.