In a global, multi-year agreement, Universal Music Group hasl become the first major music company to license its recorded music and publishing catalogues for use on Facebook, Instagram and virtual reality platform Oculus, it is learnt.
The deal, described as unprecedented in a statement from Universal, will license the content for video and other social experiences.
Under the partnership, users will be able to upload videos that contain licensed music on Facebook including Messenger, Instagram and Oculus and will eventually expand to enable access to a vast library of music across a series of social features.
The partnership will facilitate a deeper engagement between artists and fans, empowering users to express themselves through music, the statement read.
Tamara Hrivnak, head of music business development and partnerships at Facebook, said: “There is a magnetic relationship between music and community building.
“We are excited to bring that to life on Facebook, Instagram, Oculus and Messenger in partnership with UMG. Music lovers, artists and writers will all be right at home as we open up creativity, connection and innovation through music and video,” she added.
