USA-based Evolution has appointed Lisle Licensing as its sub-agent of the hit Netflix series Narcos in the UK and Eire.
Inspired by the US and Colombian efforts to battle the Medellin and Cali cartels during the 1980s and 1990s, Narcos depicts the blurred lines of good and bad during the cocaine-fueled drug wars of the time.
Season one of the series focuses on the rise of Pablo Escobar and the Medellin cartel while the next chronicles Pablo Escobar and the rise of the Cali cartel.
Narcos is currently the number one show on Netflix based on global consumer demand. New style guides and creative materials based in the first three seasons of the hit show are now available for use by licensees and retailers.
Travis J Rutherford, chief revenue officer of Evolution, said: “Narcos is a very unique and exciting show which has a wealth of opportunity for brand extension and we are excited to be partnering with the entire Lisle Licensing team to further expand the UK and Eire licensing programme into additional retail channels of distribution and bespoke product categories.“Both traditional licensing and direct to retail collaboration opportunities are now available,” he added.
Gayle Goldsmith of Lisle Licensing, added, “Narcos is a top ranked show with so many different layers of story. The new creative direction is fantastic and positions the brand as aspirational lifestyle for the 18 and over consumer demographic, providing edgy artwork, which can take the brand in a number of new directions.”
