Marking the first time a daily sports show has aired on the platform, ESPN is in the process of bringing its flagship SportsCenter show on Snapchat.
The move signals that the sports giant is ready to embrace a short-form approach to content amid ongoing struggles with cord-cutters, the need to appeal to younger viewers and falling revenues.
From 12 November onwards two episodes of the revamped show was shown on Snapchat; one at 5am and the other at 5pm with each lasting between three-to-five-minutes.
The deal will last for two years and will see Snap and ESPN share advertising revenues generated via the segment, though it’s not known what the split will be.
Way back in February, ESPN had revealed its ambitions to make the show digital-only but at the time it was understood that content would live on ESPN’s own app.
However, the resolve seems to have changed course in order to reach the eyeballs of Snapchat’s, largely millennial, 158-million strong userbase.
Regular hosts poised to appear in the new slot will include Katie Nolan, who recently joined ESPN, as well as Elle Duncan, Cassidy Hubbarth, Jason Fitz and Cy Amundson.
