As the growth of Peppa Pig continues to build across the globe, Entertainment One (eOne) and Merlin Entertainments (Merlin) announced plans for the world’s first ever Peppa Pig World of Play.
The standalone indoor attraction will bring to life eOne’s much-loved preschool television property in a series of interactive play areas designed for all the family. The first locations announced are Shanghai’s LC Mall set to open its doors late 2018 and the Grapevine Mills in Dallas/Fort Worth, Texas targeted to open in early 2019.
“Peppa Pig is loved by children and families across the world and we are thrilled that our partnership with Merlin will create the ultimate, fully-immersive Peppa Pig indoor play experience for her many fans,” said Andrew Carley, EVP Global Licensing, Family and Brands at eOne.
“The partnership with Merlin underlines our own long-term strategy of building enduring global success for Peppa Pig and these attractions will play an integral role in making it a favourite preschool property for many years to come,” Andrew further stated.
Additional Peppa Pig World of Play sites have been secured in Beijing in China, as well as Michigan and the New York area in the US, which are also planned to open in 2019.
Mark Fisher, Chief Development Officer at Merlin Entertainments, said, “Peppa Pig is an exceptionally strong brand, recognised and loved by families around the world, and the global preschool market for location-based entertainment represents a great opportunity for Merlin.”
Peppa Pig World of Play is a unique indoor attraction concept that will give pre-school children an opportunity to step into the exciting world of Peppa Pig in an immersive play environment packed full of family-inclusive activities.
Earlier this year, Merlin launched two in-park dedicated brand areas at Gardaland, Italy and Heide Park, Germany as well as Peppa Pig themed accommodation at both Resort Theme Parks, which are proving very popular with guests.
