In order to grow the presence of consumer products of Peppa Pig in North America, Entertainment One (eOne) has signed on new licensing partners.
With 1,000-plus licensees worldwide, the brand generates more than US$1.2 billion in global retail sales per year.
Incoming licensees include CSS Industries and PTI Group while Amscan, Kurt S. Adler and Palamon have all renewed their deals.
While CSS Industries will produce seasonal classroom exchange products and accessories for Valentine’s Day and Easter, PTI Group will create character treat buckets for parties and Halloween.
Amscan will continue with its activity to roll out party goods including tableware, decorations, favors and invitations while Kurt S. Adler will manufacture more Christmas ornaments and decorations. Palamon is also on board for additional branded Halloween costumes.
Peppa Pig airs on Nick Jr. in the US and Treehouse TV in Canada.