HomeToys & GamesToy LicensingThe Entertainer to launch personalized online store powered by Merchmaker

The Entertainer to launch personalized online store powered by Merchmaker

October 5, 2017

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Toy specialist The Entertainer has been bestowed the honour to become the first retailer to launch a personalised online store powered by Merchmaker.

The store allows customers to customise products by adding text and selecting colours.

It also means that The Entertainer can host products outside the toy category with key brands featuring across items from accessories and clothing (t-shirts, pyjamas, sweatshirts) to homewares (towels, cushions, mugs, lunch bags).

Brands available include PAW Patrol, Blaze and the Monster Machines, JoJo Siwa, Spongebob Squarepants, Beauty and the Beast, Spider-Man, Frozem, WWE, Power Rangers and Thunderbirds Are Go among others.

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