To celebrate Elmer the Elephant’s 30th Anniversary, Anderson Press has announced plans for the patchwork pachyderm’s tenure with a programme of exclusive, bespoke books and merchandise.
Written and illustrated by celebrated children’s author and artist David McKee, the Elmer books have been translated into more than 50 languages and new books, toys and clothing add to the world of Elmer the Patchwork Elephant.
The company is planning to celebrate Elmer Day on May 25, 2019, with schools, nurseries, bookshops and libraries. Andersen Press will provide an exclusive anniversary event pack for customers signing up for the event.
Special anniversary editions of books, clothing and consumer products will be launched throughout the anniversary.
To celebrate the occasion, Penguin Ventures is currently in discussion with several toy and game partners to ensure that there will be an increased offering for Elmer. They are also working with existing licensees to expand their ranges and looking at new opportunities for the brand overall.
2018’s Elmer Day continues to grow, with over 2400 sign-ups for event packs. Many bookshops are taking part, including over 50 Waterstones stores.
Elmer and Friends: The Colourful World of David McKee is the first ever major retrospective of David’s beautiful original art, displayed for children in an immersive and interactive way.
Elmer’s licensing programme has gone from strength-to-strength since the launch of apparel in 2017. In 2018, Metrostar has signed Lifemarque for backpacks and harnesses, further signings will be announced soon.
All the products will be launched later this year and throughout 2019.
