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Disney X Coach: ‘A Dark Fairytale’ launched: Here’s a sneak peek

Disney and Coach have partnered up to add a dark twist to some of the favorite childhood films. The “A Dark Fairy Tale” collection is a line of leather bags and apparel that is inspired by Disney princess tales and New York City.

Styled within the brand’s Pre-Fall 2018 collection, the pieces recontextualize motifs from Snow White and the Seven Dwarfs and Sleeping Beauty, presenting an edgier side of Disney style. Poison apples and woodland creatures are appliquéd atop Coach’s signature logo print, and paired with moto jackets that make for a dark retro style.

The collection features a range of hoodies, jackets, and tees, as well as Coach’s signature handbags and small leather goods.

Check out the new collection here:

Image Courtesy: Disney Official Blog

The line marks the duo’s third collaboration. The range also includes retro T-shirts with rock-and-roll fonts to pair with moto jackets.

The collection also features a mix of subtle prints along with embellished castles and embroidered creatures.

Creative director Stuart Vevers shares his excitement for the new capsule, “I have always loved Disney – both the movies and the fantasy worlds created that have captured my imagination for many decades. It was fun to explore the darker side of these stories and mix Disney’s nostalgic charm with Coach’s creativity to bring my memories from these fairy tales to life within our world of accessories and ready-to- wear. The Disney spirit truly reinforces the new youthful perspective we are bringing to luxury at Coach.”

The new Disney x Coach: “A Dark Fairytale” is available from Coach in stores (not outlets) and online from May 14 onwards.

Singer sensation Selena Gomez had also partnered with luxury fashion company Tapestry once again to launch her first ready-to-wear collection in collaboration with ‘Coach’ brand. The new clothing line will include outerwear, clothes, handbags, small leather goods and other accessories, and will launched somewhere around September.


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