Strategic Licensing 

Disney taps Sentiments to launch pet products

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In a strategic move, Disney Consumer Products and Interactive Media has tapped Sentiments to launch a new series of Disney- and Marvel-inspired pet products.

“We’re so excited to collaborate with Disney and Marvel with this new product line,” says Sherry Samani, chief executive officer, Sentiments.

“By leveraging our expertise in home textiles design, we have developed a stylish, innovative line inspired by these iconic characters,” she added.

 

The new collections will showcase Marvel’s Spider-Man, Beauty and the Beast, Tim Burton’s The Nightmare Before Christmas, Mickey Mouse and Minnie Mouse on a series of pet beds, toys, throws and feeders for cats and dogs.

The new pet products will be available at select retailers and e-commerce channels in the U.S. and Canada, beginning with Marvel’s Spider-Man this summer. The other Disney-inspired pet products will follow this fall and winter.

 

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