Get ready to witness the magical world of Aladdin on Indian stages soon. After enthralling audiences with India’s first-ever Broadway-style musical ‘Beauty and the Beast’ in 2015 and 2016, Disney is back with another Broadway spectacle – ‘Aladdin’.
The entertainment giant has roped in BookMyshow (BMS) as the producer and licensee of the show, which is being produced with local talent. As a part of the deal, BMS will undertake responsibilities such as sets, lights, costumes, special effects, cast, crew, and execution among others.
The musical will premiere at Mumbai’s National Centre for the Performing Arts in April 2018, followed by Delhi and Hyderabad. Disney runs similar Aladdin show across United States, United Kingdom, Australia and Japan.
The tickets have been priced at Rs 750. PayPal is the preferred payments partner for the musical.
“We have taken the licensee model to replicate a global show and achieve scale. We believe this is an economically viable model. The incredible spectacle will be reimagined and developed by the best of Indian talent to make it locally relevant, without losing the original essence of the Broadway show,” Abhishek Maheshwari, Country Head, Disney India was quoted as saying from the BusinessLine.
About 50 people will perform the musical, and the cast who will bring to life the iconic tale on stage include Siddharth Menon (Aladdin), Taaruk Raina (Aladdin), Kira Narayanan (Jasmine), Mantra (Genie), Roshan Abbas (Jafar) and Vikrant Chaturvedi (Jafar).
Speaking on the licensing for the Broadway Musical, Maheshwari said licensing is a model that allows us to take some marquee properties across the globe and scale it up in different markets. “BookMyShow is producing the show, while Disney is the guardian of ‘Alladin’. It has the spirit of the original show, but produced locally for local viewers,” he further added.
Commenting on the association, Anupam Pahuja, Managing Director, PayPal India, said that the iconic production promises to be an enchanting experience for everyone.
