In a deal, DHX Media, the world’s leading independent, pure-play children’s content company has licensed more than 2,400 half-hours of pre-school and kids’ content across five video-on-demand (VOD) services in China.
Josh Scherba, SVP Distribution at DHX Media, said: “Our kids’ content performs incredibly well in this major market, as evidenced by the deals we have signed with China’s largest streaming and linear broadcasters over the past two years for a significant volume of library content. These newest deals further underscore our position as the go-to distributor for kids’ content with proven global appeal.”
The deals cover 19 series including classic Teletubbies, Caillou, Yo Gabba Gabba!, Twirlywoos, Inspector Gadget, Super WHY! and Messy Goes to OKIDO.
Shanghai Media Group has licensed a slate of 986 half-hours for its Best TV and SiTV platforms, while SVOD service Mango has taken 468 half-hours of shows.
In further deals, PPLive has picked up 519 half-hours for its SVOD service and Youku Tudou has licensed 390 half-hours. In addition, iQiyi has added 51 half-hours to complement the 400 half-hours of DHX Media content already airing on its platform.
DHX Media content has an established and growing presence in China in both English and Mandarin. More than 6,100 half-hours of the Company’s kids’ content is currently available on China’s top digital services, extending across 13 VOD platforms including Alibaba, LeTV, as well as a partnership with China’s state broadcaster China National Television.
