DHX Brands has crowned the winner of its Twirlywoos Dad Dancer of the Year competition, James Hardwell , he having garnered a significant coverage around the world.
Hardwell a resident of Clevedon, North Somerset was hailed the winner of the competition which was created to celebrate the launch of the Twirlywoos’ Musical Statues Great BigHoo toy that is available with Argos.
The contest that reached 300 million people worldwide through both social and traditional media was hosted on the Twirlywoos’ Facebook Page where fans could cast their votes for submitted videos.
The campaign garnered significant coverage in UK media outlets including pick up in The Sun, The Daily Mirror and The Telegraph along with a variety of other regional print and online publications.
The announcement of James’ win saw additional coverage in these outlets, as well as a feature in The Independent and a segment on ITV West Country.
