DHX Brands, the dedicated brand management and consumer products arm of DHX Media has appointed Promotional Partners Worldwide (PPW) as the licensing agent for Teletubbies in China.
By driving expansion into China with the appointment of one of the region’s premier licensing agents, DHX Brands aims to tap into the enormous potential in the country for the Teletubbies consumer products programme.
This follows the recent appointment of Candy Ho as Business Development Director for DHX Brands, establishing a base for the business from Hong Kong.
Josh Scherba, EVP Distribution and Content of DHX Media said, “China is a major market for the new Teletubbies as we continue the global rollout of the brand. We are delighted that leading digital platforms continue to license more of our kids’ programming.
Youku is ideally suited to deliver the new series to Chinese audiences. The show will be available across all devices, building on the tremendous legacy that these four lovable characters have in China.”
As the flagship property in DHX Media’s strategy to build global brands, the new Teletubbies continues to perform well and is gaining international momentum.
The worldwide licensing program is growing rapidly, with more than 85 top-tier partners already on board, underscoring its position as one of the best-loved and most-recognizable children’s properties.
The market potential is significant for the Teletubbies with approximately 226 million children under the age of 14 on the Chinese mainland and the number of newborns is expected to climb up to 21 million annually by 2021.
Retail sales of toys and games in China grew at an average annual rate of 2 per cent from 2010 through 2015 and are expected to exceed US$43.5 billion within the next two years*.
