Following its current toys’ retail success, DHX Brands, the dedicated brand management and consumer products arm of DHX Media has extended master toy license of Teletubbies for a further three years to Character Options.
The deal, which will run until 2020, is for worldwide manufacturing rights with U.K. distribution and will see Character Options adding further plush and plastic toys to the range.
New lines will be inspired by exciting new elements from season two which launched earlier in 2017 such as the Tubby Car.
Additionally, Tiddlytubbies toys are being developed following their initial launch this month.download full movie Despicable Me 3
The Teletubbies product range first launched in January 2016 and was the number one best-selling new toy property in the UK that year (NPD).
Its UK success continued into 2017 with results showing impressive growth across all categories, with overall sales up 36 per cent in value and 23 per cent in units from the same period in 2016.
The success of the plush lines continued to drive this growth, featuring as four of the top-five selling lines across the toy range.
Retail distribution and support for the range has been very strong across all key accounts, grocers, high street and specialist retailers, leading the way for the wider licensing programme.
DHX Brands and licensing agent CPLG are now finalising their own brand marketing plans to support across multiple categories with key grocery and specialist retailers for Autumn/Winter 2017.
Already this year, Character Options has introduced Teletubbies Weebles to their product offering with further launches planned for the second half of the year including the adorable 20th anniversary Party Plush characters and Tiddlytubbies toys.
