After the collaboration news of Alabasas-based American sweetheart Kimberly Noel Kardashian West and the most iconic entertainer of all time, Madonna Louise Ciccone via their respective beauty brands — MDNA Skin and KKW Beauty spreads, India, which has not been lucky enough to see as many high-profile beauty collaborations, is not lagging behind.
In what can be termed as good news for the fashionistas, designer Payal Singhal partnered with globally renowned hair brand, Wella, to announce an exciting new collaboration. It is not just the hottest beauty collaboration in the Indian space but it’s also about designer appeal.
(Image Courtesy: Swirlster)
Inspired by the Spider’s silk, the product named ‘Wella Fusion’ is made from one of the strongest known natural fibres.
(Image Courtesy: Swirlster)
The products are designed with a silk steel technology that promises to make hair up to 95 percent resistant to breakage. Not only this, the intensive repair system aims to leave tresses soft as silk but strong as steel.
With a strong knowledge of silk-based creations, Singhal unveiled a capsule collection of fusion wear especially for the launch.
(Image Courtesy: Swirlster)
Commenting on the association, Singhal said and was quoted from the Swirlster, “This association with Wella Professionals has been an amazing journey where beauty and fashion come together to launch a product so unique that it is a must have in today’s day and age. It has been interesting to see how silk as a fabric can be used as an inspiration to create a hair care product that makes your hair as soft as silk. Silk is a beautiful, luxurious fabric that I use a lot for my designs and after trying Wella Fusion myself, I can vouch that the products do give your hair that beautiful billowy silk-like movement with a lovely shine.”
(Image Courtesy: Swirlster)
The event was attended by some of the well-known personalities including Shibani Dandekar, Pernia Qureshi and Nandini Bhalla
However, this is not the first time a collaboration is taking place between a designer and beauty brand. Earlier, Indian fashion designer Masaba Gupta of House of Masaba has collaborated with Lakmé for a collection of their classic Lip Pouts, inspired by sugary sweets from the ’90s. Besides, Masaba had also created limited edition collection for Clinique.
Also Read: Selena Gomez partners with Tapestry’s Coach, to launch ready-to-wear collection
