Delhi Daredevils have extended their title sponsorship deal with Daikin for a fourth successive year. The Japanese air-conditioners brand will continue to be the title sponsor of the Delhi Daredevils for the Indian Premier League 2018 season.
The GMR Group-owned IPL franchisee and the Daikin Air-Conditioning India have entered into the partnership deal in 2015, after that, both have been continuously extending the association on year-on-year basis.
Daikin for the fourth successive year will the lead sponsor of the Red and Blue brigade from Delhi.
Reliance Jio’s branding will also feature on the team’s jersey.
According to a report in the Insidesport.co, Reliance Jio will have strategic tie-up with all the eight IPL teams. If the team’s official jersey is taken into consideration then Mother Dairy too will continue its existing relationship with the franchisee.
In a press conference where Gautam Gambhir was confirmed as the team’s captain for the new 2018 season, the team unveiled their Daikin-branded kit and presented representatives from the Japanese air-conditioner manufacturer with a certificate of partnership.
“This year with the powerful team with us I remain confident that the Daikin association with Delhi Daredevils will be further underlined going forward,” said Kanwaljeet Jawa, chief executive and managing director of Daikin India.
Daikin Air-conditioning India Pvt Ltd is a 100% subsidiary of Daikin Industries Ltd., Japan and a global leader in the manufacturing of commercial-use and residential air conditioning systems.
On the other side, FMCG major Cargill partnered as its principal sponsor for the ongoing season. Cargill India will promote its NatureFresh brand under this association. The brand association will be for all three sub-brands under its portfolio — NatureFresh Acti-life Refined oils, NatureFresh Sampoorna Chakki Atta and NatureFresh Professional.
The logo of the brand NatureFresh will be sported on the back of DD team jersey beginning this season and will launch joint campaigns.
Besides, two-wheeler major Suzuki Motorcycle India under its brand Suzuki Gixxer too has tied up with the Delhi Daredevils as principal sponsor.
