Dabur India announced Bollywood actress Kriti Sanon as the new brand ambassador for its skin care brand Fem. A new campaign, featuring the Raabta actress, will be launched shortly.
Rohit Prakash Gupta, Marketing Head – Skin Care, Dabur India said, “We are very excited to appoint Kriti Sanon as Fem’s new face. Fem, which is the market leader in the category, has been continuously innovating in terms of product, packaging and communication. As a brand that offers its consumer the promise and satisfaction of delivering natural glow to their skin and enhances her beauty, Fem has always recognized and strived to meet the ever-evolving needs of our consumers.”
Dabur had recently expanded the Fem facial bleach range with the launch of the premium Fem De-Tan Crème Bleach.
Commenting on her association with the brand, Kriti said, “As a consumer, I have been associated with Dabur for years now. So, it gives me great pleasure to be associated with a large beauty brand like Fem and be the face for the brand.”
On the professional front, Kriti will be seen in movies such as Housefull 4, and Panipat.
