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Crayola morphs into four animated characters

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It’s the holiday season and we are already receiving surprises filled with animation and joy. Crayola crayons will launch four animated characters for the first time in its history.


Crayola is launching a holiday campaign that introduces distinct characters for the first time since the brand’s inception.

Crayola is adding its very own cast of animated characters to its portfolio, to help connect with its audience.

Developed with creative agency McGarry Bowen and animation firm Aardman Nathan Love, Crayola’s has transformed four classic colors — Denim, Scarlet, Asparagus and Goldenrod — into unique personalities that are meant to be relatable and memorable to both parents and children.

The characters — animated and conceived by team that created “Wallace & Gromit” and “Shaun the Sheep” — were each selected for their strong roots in Crayola’s color heritage.

They debut in a TV spot rolling out in November and December to coincide with the holiday gift-giving season.

“As a beloved brand to parents and children for over a century, the characters are a new and fresh way to connect with our audiences,” said Melanie Boulden, SVP of marketing at Crayola.

“The Crayola Characters tap into nostalgia, fun and humour and will appeal to kids of all ages and adults alike.”

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