Fashion Licensing 

Crayola, ASOS associate to create new beauty collection

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Crayola has debuted a new beauty collection, Crayola Beauty, exclusively on online retailer ASOS.

The products span a rainbow-colored range of 95 shades and include items such as multi-colored mascaras, color-changing lipsticks, shimmery highlighters, makeup brushes, and palettes for the eyes, lips, and face.

The new 58-piece makeup line offers a full-color range that was inspired by the crayon company’s spirit of self-expression and extensive line of coloring utensils.

The versatile “Face Crayons” will be packaged in either singles or sets of three, with the latter arriving in the brand’s iconic green and yellow boxes.

The price of the products from USD 15 to USD 40. The Crayola Beauty collection is available from June 4 onwards.

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