Leading India and Singapore-based animation studio Cosmos-Maya has made a strategic foray into the Indonesia market, partnering with local production house Spectrum Film to co-produce a brand new 3D kids animated show Putra, the story of a modern-day local Indonesian boy who becomes an action hero.
COSMOS-MAYA TO CO-PRODUCE ANIMATED SERIES PUTRA WITH SPECTRUM FILMS
This is a highly significant deal for Cosmos-Maya as the company will establish its presence in the Indonesian market, which has nearly 70 broadcast stations and boasts of the 4th largest audience in the world, comprising more than 70 million children. Additionally, Indonesia represents a significant share of the licensing and merchandising market in the APAC region which holds above 5% of the global industry.
Produced at Cosmos-Maya’s studio in India, the 52 x 11-minute series is in production for delivery in 2021. Spectrum holds the rights for Indonesia and Sri Lanka with Cosmos-Maya handling the rest of the world. Both companies are in advanced talks with broadcast partners.
Putra is an action-comedy show based on the adventures of a courageous kid, Putra. He lives in Jakarta in Indonesia with two of his friends Iss and Budi. Together, the three of them can take of any sort of challenge. They always come forward to fight crime and save their city from evil. Putra has a great sense of investigating crimes and planning the fight. Iss’s coding skills help Putra solve complex puzzles, while Budi’s habit of excessive eating invites unnecessary troubles. Yet, due to Putra’s meticulous planning and great teamwork, this trio can defeat any opponent.
These kids are fearless, honest and above all, always ready to fight for good. Putra is a truly engaging action, comedy show with lots of adventures and limitless fun.
This deal underlines Cosmos-Maya’s strategy to grow its production slate, and to provide diverse content for global audiences: this year alone the company has developed and released more than 10 local and internationally co-produced shows. Cosmos-Maya’s plans align with Spectrum Film’s quest to grow its library of local and international content and further expand its close working relationships with leading broadcasters in Indonesia.
Anish Mehta, CEO of Cosmos-Maya remarked: “We have been in business with Spectrum Film for many years for distribution of our Indian content in the Indonesian market, and we’re glad to partner with them on this watershed project. The consumption of animated content is on a consistently upward trend – 2020 has seen phenomenal growth in demand in linear TV as well as digital content. We have seen our homegrown Indian IPs performing wonderfully in Indonesia. Putra gives us the opportunity to directly cater to a large, rich, digitally-advancing and diverse market allowing us to make homegrown content tailormade for local consumption in a foreign territory. There is no better time for us to make this move into the Indonesian animated content space, and there is no better partner for this than Spectrum Film.”
Rajesh Jagtiani, CEO of Spectrum Film said: “Our relationship with Cosmos-Maya goes way back and we have been witness to their tremendous progress and growth. They are now one of the largest producers of high-quality animation in India and we are proud to be associated with them in this co-production. We are confident that Putra will grow to become a household name and will be popular with the entire family and not just kids. This is just the start and I’m sure the relationship between our two companies will create several different and interesting projects to feed the ever-increasing demand of animated content.”
