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Cosmetics brand Flormar to begin India journey, ties up with Reliance Retail

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Billionaire Mukesh Ambani’s Reliance Retail has announced an exclusive partnership with global cosmetics brand Flormar to bring its beauty and cosmetic products to India.

“We are launching Flormar in select 30-40 Reliance Trends stores to understand the customer preference with respect to shades and product choices. We are doing this to get the right product range for the Indian market. Later, we will launch the brand across all our stores,” Reliance Trends chief executive Akhilesh Prasad was quoted as saying.

Reliance Trends is the fashion and accessories arm of Reliance Retail. The products will be imported in India and sold through Reliance Trends outlets.

Headquartered in Turkey, Flormar has presence in over 100 countries across the world.

Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited (RIL) operates 3,751 retail stores across 750 cities.

Trends has strong network of 434 stores, across over 220 cities. It also houses more than 100 apparel and accessory brands along with 20 private brands across men, women and children categories.

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