During Halloween, “everyone is entitled to one good scare,” so says a well-known quote from John Carpenter’s 1978 iconic film Halloween.
And this Halloween, hundreds of theaters around the world agree by bringing the classic films John Carpenter’s Halloween, Halloween 4: The Return of Michael Myers and Halloween 5: The Revenge of Michael Myers back to the big screen this October.
To support this theatrical run and continue to provide fans with new ways to connect with the Halloween brand, Compass International Pictures and Trancas International Films has teamed up with Creative Licensing to sign on a number of licensing partners.
These partners include: American Classics for apparel, Creepy Co for enamel pins, key chains, pendants, art prints and apparel, Licensing Essentials for apparel, Moebius Models for a collectible model kit, Park Agencies for apparel, Surreal Entertainment for beverage ware, glassware, 3D desk accessories and fleece blankets, Starbreeze Studios and Behaviour Digital for an in-game map and character add-on to their existing video game Dead by Daylight.
These add-on features were released on October 25 last year exactly 38 years from the theatrical releaseof the original John Carpenter’s Halloween.
In addition, Starbreeze will run a special promotion during the week of October 24th to support its Michael Myers and Laurie Strode characters in the PC game Dead by Daylight.
Mikael Nermark, Starbreeze COO and head of the Publishing division explains, “We and Behaviour were of course very excited to obtain the ‘Halloween’ license as the characters in the film are iconic.
We knew they would be immediately recognizable in the game. So far, the ‘Halloween’ update release has had tremendous success by quickly jumping to the 4th position on the global steam sales chart in a matter of hours.”
