Toms, the California-based company dug deep into the storied Walt Disney archives to create a 30-piece capsule of women and kids. The collection features, which Toms says is “for those who break glass ceilings in glass slippers” features Cinderella, Sleeping Beauty, and Snow White.
All of the Toms x Disney products will come in specially designed packaging. The prices for these products range from USD 64.95 – USD 75 for women’s footwear, USD 49 – USD 59 for kids’ footwear, USD 170 – USD 190 for women’s eyewear and USD 90 for kids’ eyewear. In keeping with its one-for-one charitable mission, Toms will help a person in need for every item purchased from the collection.
Interestingly, the prints for the collection were sourced from the Walt Disney Archives. According to media reports, the illustrations were “originally created between the mid-1930s and 1959 by a group of young female artists and animators worked behind the scenes to infuse color and magic into Disney’s much-loved movies.”
The Cinderella collection inspired by belle-of-the-ball Cinderella and her two mouse friends, Gus and Jaq, which will be launched on June 21 with shoes (as well as glasses and shades).
Designs starring Sleeping Beauty and her trio of fairy godmothers will roll-out on July 19, followed by Snow White and the seven dwarfs on Aug. 23. Moreover, a special six-piece holiday capsule collection of shoes will be unveiled on October 18.
Keeping in view the charitable aim, Toms will help a person in need for every item purchased from the collection.
While traveling in Argentina in 2006, Toms Founder Blake Mycoskie witnessed the hardships faced by children growing up without shoes. Wanting to help, he created Toms Shoes, a company that would match every pair of shoes purchased with a new pair of shoes for a child in need. Toms Eyewear launched in 2011, and has helped restore sight to over 400,000 people in need.
